Marketing professional with 13 years of experience in tech spanning both enterprises to start-ups. Proven leader with experience managing and driving growth, demand generation, and supporting significant revenue goals.
January 2024 - Current
May 2019 - Feb 2021
Feb 2021 - June 2022
June 2022 - October 2024
Owned customer acquisition through paid, owned and earned channels for the Vimeo B2B products. Managed relationships with outside agencies for performance marketing and front-end web development. Responsible for campaign management end-to-end; from audience development, channel strategy and sales follow up. Leader in all website testing initiatives to optimize for both self-serve (B2C) and sales-assisted (B2B) inbound inquiries and bookings. Developed the product led growth strategy designed to leverage the full lifecycle of a user to drive higher ROI for the organization.
March 2018 - May 2019
June 2017 - March 2018
Worked with the sales and go-to-market organization to set demand targets to meet business pipeline and ARR needs. Manage budget to drive maximum lead volume without sacrificing quality. Oversee paid search and PPC strategy both internally and with vendors. Responsible for all inbound lead generation efforts through content and partnerships.
Aug 2015 - May 2017
Responsible for all product marketing, inbound acquisition, and lead nurturing activities. Built an inbound lead funnel via content marketing and SEO optimization which honed product market fit. Developed a self-service model which drastically decreased customer acquisition cost. Responsible for identifying and developing marketing partnerships to strategically drive business growth.
March 2014 - July 2015
May 2012 - March 2014
February 2011 - May 2012
Worked directly with customers to identify and optimize for product-market fit. Owned new user activation funnel from free trial signups, through in-app experience, to purchase decision. Tested pricing strategy to encourage high growth and low churn. Overhauled all paid acquisition and retargeting creative. Scoped, designed, and ushered new products and user experience flows from design to implementation. Managed custom lifecycle email structure to drive higher rate of free trial app engagement and upsells.
BA: Public & Urban Affairs
August 2008 - May 2012
Roanoke Valley Governer's School for Math and Science
August 2004 - June 2008
Extensive experience working with industry standard products ranging from CRM, CMS, design, and analysis tools.
Currently located in Brooklyn, NY. In my free time I'm probably tinkering with film photography, listening to records, skateboarding or hiking through Prospect Park with my dog.