Alex Shamy

Owned customer acquisition through paid, owned and earned channels for the Vimeo B2B products. Managed relationships with outside agencies for performance marketing and front-end web development. Responsible for campaign management end-to-end; from audience development, channel strategy and sales follow up. Leader in all website testing initiatives to optimize for both self-serve (B2C) and sales-assisted (B2B) inbound inquiries and bookings. Developed the product led growth strategy designed to leverage the full lifecycle of a user to drive higher ROI for the organization.

• Responsible for driving over 50% of all new business opportunities through marketing
• Built a first + recent touch attribution model to measure success of campaigns and programs
• Held accountabile for all sales-assisted demand generation by CRO and SVP Sales

Worked with the sales and go-to-market organization to set demand targets to meet business pipeline and ARR needs. Manage budget to drive maximum lead volume without sacrificing quality. Oversee paid search and PPC strategy both internally and with vendors. Responsible for all inbound lead generation efforts through content and partnerships.

• Responsible for driving over 50% of all new business opportunities through marketing
• Built a first + recent touch attribution model to measure success of programs
• Held accountabile for all demand generation by CRO and SVP Sales

Responsible for all product marketing, inbound acquisition, and lead nurturing activities. Built an inbound lead funnel via content marketing and SEO optimization which honed product market fit. Developed a self-service model which drastically decreased customer acquisition cost. Responsible for identifying and developing marketing partnerships to strategically drive business growth.

• Grew monthly website traffic 300% through unpaid digital marketing initiatives.
• Overhauled inbound funnel, driving hundreds of qualified B2B leads to sales each month.
• Coordinated all product launch activities including pre-launch material, in-person events, and sales enablement material.

Worked directly with customers to identify and optimize for product-market fit. Owned new user activation funnel from free trial signups, through in-app experience, to purchase decision. Tested pricing strategy to encourage high growth and low churn. Overhauled all paid acquisition and retargeting creative. Scoped, designed, and ushered new products and user experience flows from design to implementation. Managed custom lifecycle email structure to drive higher rate of free trial app engagement and upsells.

• Increased website conversion rate from below 5% to over 10% through on-page optimization.
• Exceeded goals for free and paid account signups by optimizing the discovery and activation process.
• Final decision maker on all product user experience and marketing distribution projects.