Digital marketing professional with 6+ years experience driving growth through innovative acquisition strategy, funnel optimization, and product marketing.
March 2018 - Present
June 2017 - March 2018
Work with the sales and go-to-market organization to set demand targets to meet business pipeline and ARR needs. Manage budget to drive maximum lead volume without sacrificing quality. Oversee paid search and PPC strategy both internally and with vendors. Responsible for all inbound lead generation efforts through content and partnerships.
Aug 2015 - May 2017
Responsible for all product marketing, inbound acquisition, and lead nurturing activities. Built an inbound lead funnel via content marketing and SEO optimization which honed product market fit. Developed a self-service model which drastically decreased customer acquisition cost. Responsible for identifying and developing marketing partnerships to strategically drive business growth.
March 2014 - July 2015
May 2012 - March 2014
February 2011 - May 2012
Worked directly with customers to identify and optimize for product-market fit. Owned new user activation funnel from free trial signups, through in-app experience, to purchase decision. Tested pricing strategy to encourage high growth and low churn. Overhauled all paid acquisition and retargeting creative. Scoped, designed, and ushered new products and user experience flows from design to implementation. Managed custom lifecycle email structure to drive higher rate of free trial app engagement and upsells.
August 2008 - May 2012
August 2004 - June 2008
Apart from being a digital marketer, I enjoy most of my time being outdoors. During the warm months here in New York City, I enjoy biking in Prospect Park, hiking in Harriman State Park, and searching for sea glass at Ft. Tilden. In the winter, I am an avid snowboarder and love watching my dog frolic in the snow.
When forced to be indoorsy, I follow sports; specifically the Brooklyn Nets and Virginia Tech basketball teams. I also love to cook and tinker with my 15+ cameras I've acquired over the years.