Results-driven marketing professional with 10+ years of experience in growth, demand generation and operations within midsize B2B software organizations.
May 2019 - Feb 2021
Feb 2021 - June 2022
June 2022 - Current
Responsible for product led growth initiatives to drive sales assisted pipeline. Own Product Qualified Lead (PQL) outbound strategy, execution and measurement cross-functionally with sales operations. Manage in-product targeting and measuring with both internal tools and the growth engineering organization. Plan and prioritize Enterprise upsell testing opportunities both on web and in-product and effectively communicate launches and results across the organization.
March 2018 - May 2019
June 2017 - March 2018
Worked with the sales and go-to-market organization to set demand targets to meet business pipeline and ARR needs. Manage budget to drive maximum lead volume without sacrificing quality. Oversee paid search and PPC strategy both internally and with vendors. Responsible for all inbound lead generation efforts through content and partnerships.
Aug 2015 - May 2017
Responsible for all product marketing, inbound acquisition, and lead nurturing activities. Built an inbound lead funnel via content marketing and SEO optimization which honed product market fit. Developed a self-service model which drastically decreased customer acquisition cost. Responsible for identifying and developing marketing partnerships to strategically drive business growth.
March 2014 - July 2015
May 2012 - March 2014
February 2011 - May 2012
Worked directly with customers to identify and optimize for product-market fit. Owned new user activation funnel from free trial signups, through in-app experience, to purchase decision. Tested pricing strategy to encourage high growth and low churn. Overhauled all paid acquisition and retargeting creative. Scoped, designed, and ushered new products and user experience flows from design to implementation. Managed custom lifecycle email structure to drive higher rate of free trial app engagement and upsells.
BA: Public & Urban Affairs
August 2008 - May 2012
Roanoke Valley Governer's School for Math and Science
August 2004 - June 2008
Currently located in Brooklyn, NY. In my free time I'm probably tinkering with film photography, listening to records, skateboarding or hiking through Prospect Park with my dog.