Alex Shamy

Brooklyn, NY ยท

Results-driven marketing professional with 10+ years of experience in growth, demand generation and operations within midsize B2B software organizations.

Professional Experience

Manager, B2B Marketing

May 2019 - Feb 2021

Senior Manager, B2B Marketing

Feb 2021 - June 2022

Principal, Enterprise Growth

June 2022 - Current


Responsible for product led growth initiatives to drive sales assisted pipeline. Own Product Qualified Lead (PQL) outbound strategy, execution and measurement cross-functionally with sales operations. Manage in-product targeting and measuring with both internal tools and the growth engineering organization. Plan and prioritize Enterprise upsell testing opportunities both on web and in-product and effectively communicate launches and results across the organization.

Manager, Demand Generation

March 2018 - May 2019

Senior Marketing Associate

June 2017 - March 2018


Worked with the sales and go-to-market organization to set demand targets to meet business pipeline and ARR needs. Manage budget to drive maximum lead volume without sacrificing quality. Oversee paid search and PPC strategy both internally and with vendors. Responsible for all inbound lead generation efforts through content and partnerships.

  • Responsible for driving over 50% of all new business opportunities through marketing
  • Built a first + recent touch attribution model to measure success of programs
  • Held accountabile for all demand generation by CRO and SVP Sales

Head of Growth


Aug 2015 - May 2017

Responsible for all product marketing, inbound acquisition, and lead nurturing activities. Built an inbound lead funnel via content marketing and SEO optimization which honed product market fit. Developed a self-service model which drastically decreased customer acquisition cost. Responsible for identifying and developing marketing partnerships to strategically drive business growth.

  • Grew monthly website traffic 300% through unpaid digital marketing initiatives.
  • Overhauled inbound funnel, driving hundreds of qualified B2B leads to sales each month.
  • Coordinated all product launch activities including pre-launch material, in-person events, and sales enablement material.

Director, Product & Marketing

March 2014 - July 2015

Content & Community Manager

May 2012 - March 2014

Customer Experience Associate

February 2011 - May 2012


Worked directly with customers to identify and optimize for product-market fit. Owned new user activation funnel from free trial signups, through in-app experience, to purchase decision. Tested pricing strategy to encourage high growth and low churn. Overhauled all paid acquisition and retargeting creative. Scoped, designed, and ushered new products and user experience flows from design to implementation. Managed custom lifecycle email structure to drive higher rate of free trial app engagement and upsells.

  • Increased website conversion rate from below 5% to over 10% through on-page optimization.
  • Exceeded goals for free and paid account signups by optimizing the discovery and activation process.
  • Final decision maker on all product user experience and marketing distribution projects.


Virginia Tech

Blacksburg, Virginia

BA: Public & Urban Affairs

August 2008 - May 2012

Patrick Henry High School

Roanoke, Virginia

Roanoke Valley Governer's School for Math and Science

August 2004 - June 2008


Programming Languages & Tools
Marketing Skills
  • Marketing strategy
  • Inbound lead generation
  • Performance marketing & paid acquisition
  • Conversion rate optimization
  • Strategic partnerships & business development
  • Team building


Currently located in Brooklyn, NY. In my free time I'm probably tinkering with film photography, listening to records, skateboarding or hiking through Prospect Park with my dog.